16.03.2021 MetsäSpring

Metsä Group’s new textile fibre is Kuura

Kuura, the new textile fibre brand of Metsä Group’s innovation company Metsä Spring, is presented to the general public during Japan Fashion Week. Made from the pulp of the Finnish Äänekoski bioproduct mill, Kuura fibre is launched at the top fashion event this week in cooperation with Japanese trading house ITOCHU Corporation and the clothing brand THE RERACS.